ニイダ　スマル   Sumaru Niida   新井田　統    所属   千葉工業大学  情報変革科学部 認知情報科学科    職種   教授
言語種別	日本語
発行・発表の年月	2016/02/26
形態種別	学術雑誌
査読	査読あり
標題	行動観察に基づく携帯電話専門店の店舗改善の実践事例
執筆形態	共著
掲載誌名	日本感性工学会論文誌
掲載区分	国内
出版社・発行元	日本感性工学会
巻・号・頁	15(1),245-254頁
著者・共著者	矢崎智基,藤田顕吾,高木佳彦,新井田統
概要	In this paper, we describe a case study of improvements of mobile phone shops by using “Behavior Observation”. The purpose of this study is verification of the effectiveness of an improvement method of a mobile phone shop based on the Behavior Observation. In the case study, first, we clarify a buying behavior model of the mobile phone shops which consists of seven steps. Then, we design survey items and methods for each step of the buying behavior model. After that, these survey items and methods are combined and utilized as the improvement method of the mobile phone shops. In order to evaluate the improvement method, we applied the method for five mobile phone shops practically. After applying the method, customer traffic and sales increased in the shops. From these results, we experimentally confirmed the effectivity of the improvement method based on the Behavior Observation.
DOI	10.5057/jjske.TJSKE-D-15-00025
ISSN	1884-0833
NAID	130005128791
PermalinkURL	https://www.jstage.jst.go.jp/article/jjske/15/1/15_TJSKE-D-15-00025/_article/-char/ja